Ngan Thanh Nguyen

Nhà nghiên cứu Hồ sơ 5/10

Đại học Kinh tế TP.HCM (UEH) · Quản trị kinh doanh

16 công bố · 84 trích dẫn · h-index 5

Thông tin

🏛️Nơi công tác: Đại học Kinh tế TP.HCM (UEH)
🔬Lĩnh vực: Quản trị kinh doanh
✍️Hồ sơ chưa đầy đủ — bổ sung thông tin

Chỉ số h-index 5 xếp học giả này vào lĩnh vực Quản trị kinh doanh, thuộc nhóm 25% dẫn đầu trong 2.078 hồ sơ cùng lĩnh vực của danh bạ này.

Công bố tiêu biểu

How Climate Change Anxiety Enhances Sustainable Trust and Consumption Behavior: Evidence From Vietnam and Italy21 trích dẫn
Business Strategy & Development · 2025 · DOI

The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam16 trích dẫn
Journal of Promotion Management · 2025 · DOI

Investigating Consumers’ Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased Recommendations16 trích dẫn
Journal of Internet Commerce · 2024 · DOI

How ephemeral content marketing fosters brand love and customer engagement11 trích dẫn
Spanish Journal of Marketing - ESIC · 2025 · DOI

Evaluating the efficacy of AI-Generated advertising: A cross-national analysis of customer responses on brand perceptions and customer engagement with evidence from Vietnam and Australia6 trích dẫn
Journal of Global Scholars of Marketing Science · 2026 · DOI

Enhancing sustainable food purchasing by blockchain-enabled reviews and QR code traceability systems in Vietnam: the moderating role of environmental concern5 trích dẫn
Journal of Foodservice Business Research · 2025 · DOI

Reshaping electronic word-of-mouth and commitment to second-hand high-end fashion with blockchain-enabled sustainability information: Comparing Vietnam and France2 trích dẫn
Journal of Retailing and Consumer Services · 2026 · DOI

Enhancing the customer experience AI-chatbot: service quality, emotional intelligence, and personalisation2 trích dẫn
International Journal of Trade and Global Markets · 2024 · DOI

Fostering employees’ AI adoption in strategic marketing planning and decision making: a mixed-method study in Vietnam2 trích dẫn
Cognition Technology & Work · 2025 · DOI

The role of AI chatbots in fostering sustainable tourism destinations’ brand image and authenticity in Vietnam1 trích dẫn
Journal of Tourism Futures · 2026 · DOI

Về lĩnh vực Quản trị kinh doanh

2.078học giả

21.569công bố

251.933trích dẫn

3.1h-index trung bình

Hướng nghiên cứu phổ biến trong lĩnh vực:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Nơi có nhiều học giả lĩnh vực này nhất: