Nguyen Ha Thach

Nhà nghiên cứu Hồ sơ 5/10

Trường Đại học Công nghiệp TP.HCM · Tâm lý học

6 công bố · 6 trích dẫn · h-index 1

Thông tin

🏛️Nơi công tác: Trường Đại học Công nghiệp TP.HCM
🔬Lĩnh vực: Tâm lý học
✍️Hồ sơ chưa đầy đủ — bổ sung thông tin

Công bố tiêu biểu

Understanding Gen Z’s Digital Banking Loyalty: The Role of Switching Costs and Consumption Values3 trích dẫn
Journal Of Organizational Behavior Research · 2025 · DOI

Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking1 trích dẫn
Innovative Marketing · 2025 · DOI

Exploring Customer Loyalty in Vietnam’s Digital Banking Industry: Insights from Switching Costs and Alternative Attractiveness1 trích dẫn
International Review of Management and Marketing · 2025 · DOI

Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement1 trích dẫn
Banks and Bank Systems · 2025 · DOI

AI-driven electronic customer relationship management and brand advocacy: The mediating role of consumption values in Vietnam’s digital banking sector
Innovative Marketing · 2026 · DOI

Brand love and customer loyalty in digital banking: The mediating role of online brand experience and the moderating role of digital information overload
Banks and Bank Systems · 2026 · DOI

Về lĩnh vực Tâm lý học

684học giả

6.866công bố

75.313trích dẫn

3.0h-index trung bình

Hướng nghiên cứu phổ biến trong lĩnh vực:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Nơi có nhiều học giả lĩnh vực này nhất: