Vien Ky Nguyen

Nhà nghiên cứu Hồ sơ 6/10

7 công bố · 82 trích dẫn · h-index 3

Thông tin

🏛️Nơi công tác: Đại học Đà Nẵng
🔬Lĩnh vực: Quản trị kinh doanh
🆔ORCID: 0009-0009-7802-1702
✍️Hồ sơ chưa đầy đủ — bổ sung thông tin

Công bố tiêu biểu

Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam59 trích dẫn
Journal of Product & Brand Management · 2020 · DOI

The pathways of increasing online celebrity brand equity and followers' hotel booking intention: a serial multiple mediation model16 trích dẫn
Journal of Research in Interactive Marketing · 2024 · DOI

Hotel booking intentions in the TikTok era: the role of online celebrity brand equity7 trích dẫn
Consumer Behavior in Tourism and Hospitality · 2024 · DOI

A serial mediation model for destination brand equity in a destination social responsibility context
Social Responsibility Journal · 2026 · DOI

Untangling cognitive–affective pathways from film brand attachment to destination loyalty
Asia Pacific Journal of Marketing and Logistics · 2026 · DOI

Motivation pathways from celebrity brand love to event co-creation and pay-a-premium intentions for generation Z consumers
International Journal of Event and Festival Management · 2026 · DOI

Fashion tailoring experience and destination brand equity: value co-creation through social media communications
Tourism Review · 2026 · DOI

Về lĩnh vực Quản trị kinh doanh

2.078học giả

21.569công bố

251.933trích dẫn

3.1h-index trung bình

Hướng nghiên cứu phổ biến trong lĩnh vực:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Nơi có nhiều học giả lĩnh vực này nhất: