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Long Thang Van Nguyen

Nhà nghiên cứu Hồ sơ 6/10

Đại học RMIT Việt Nam · Quản trị kinh doanh

71 công bố · 890 trích dẫn · h-index 21

Thông tin

🏛️Nơi công tác: Đại học RMIT Việt Nam
🔬Lĩnh vực: Quản trị kinh doanh
🆔ORCID: 0000-0001-9185-7963
✍️Hồ sơ chưa đầy đủ — bổ sung thông tin

Chỉ số h-index 21 xếp học giả này vào lĩnh vực Quản trị kinh doanh, thuộc nhóm 5% dẫn đầu trong 2.078 hồ sơ cùng lĩnh vực của danh bạ này.

Công bố tiêu biểu

The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries75 trích dẫn
Journal of Marketing Communications · 2022 · DOI

Sustainability in fashion and textiles67 trích dẫn
Elsevier eBooks · 2019 · DOI

The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector47 trích dẫn
International Journal of Educational Management · 2020 · DOI

Preventing the COVID-19 Outbreak in Vietnam: Social Media Campaign Exposure and the Role of Interpersonal Communication45 trích dẫn
Health Communication · 2021 · DOI

Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels43 trích dẫn
Journal of Hospitality and Tourism Management · 2021 · DOI

Problem-based learning and the integration of sustainable development goals42 trích dẫn
Journal of Work-Applied Management · 2024 · DOI

Risk perception and COVID-19 preventive behaviors: application of the integrative model of behavioral prediction40 trích dẫn
The Social Science Journal · 2021 · DOI

The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?35 trích dẫn
Australasian Marketing Journal (AMJ) · 2019 · DOI

Sustainable reuse of fashion waste as flame-retardant mattress filing with ecofriendly chemicals33 trích dẫn
Journal of Cleaner Production · 2019 · DOI

When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity31 trích dẫn
Young Consumers Insight and Ideas for Responsible Marketers · 2024 · DOI

Về lĩnh vực Quản trị kinh doanh

2.078học giả

21.569công bố

251.933trích dẫn

3.1h-index trung bình

Hướng nghiên cứu phổ biến trong lĩnh vực:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Nơi có nhiều học giả lĩnh vực này nhất: