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Đại học Kinh tế TP.HCM (UEH) · Quản trị kinh doanh

19 công bố · 27 trích dẫn · h-index 3

Thông tin

🏛️Nơi công tác: Đại học Kinh tế TP.HCM (UEH)
🔬Lĩnh vực: Quản trị kinh doanh
✍️Hồ sơ chưa đầy đủ — bổ sung thông tin

Công bố tiêu biểu

Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)10 trích dẫn
SAGE Open · 2021 · DOI

CSR, marketing capabilities and human resource development: the endogenous role of network capabilities5 trích dẫn
European journal of training and development · 2022 · DOI

Association of Innovation and Entrepreneurial Orientation on SME Performance: The Case of Soc Trang Province Vietnam4 trích dẫn
International Journal of Management and Sustainability · 2022 · DOI

Effect of corporate social responsibility-moderated digital marketing on small and medium enterprises performance in the emerging market2 trích dẫn
Strategy and Leadership · 2025 · DOI

Impact of Innovations on SME Performance in Ho Chi Minh City (Vietnam)2 trích dẫn
Journal of Economics Finance and Management Studies · 2024 · DOI

Strategic orientation and firm performance: the role of digital technology2 trích dẫn
Strategy and Leadership · 2026 · DOI

Does innovation lead to firm growth through endogenous marketing expenditure for SMEs in Ho Chi Minh City (Vietnam)1 trích dẫn
International Journal of Entrepreneurship and Small Business · 2024 · DOI

An application of rough set theory to predict telecom customer churn1 trích dẫn
International Journal of Computing Science and Mathematics · 2024 · DOI

Market Segment Based On Customer Analytics: An Approach On The S Bank's Big Data (Vietnam)
Zenodo (CERN European Organization for Nuclear Research) · 2022 · DOI

An application of rough set theory to predict telecom customer churn
International Journal of Computing Science and Mathematics · 2024 · DOI

Về lĩnh vực Quản trị kinh doanh

2.078học giả

21.569công bố

251.933trích dẫn

3.1h-index trung bình

Hướng nghiên cứu phổ biến trong lĩnh vực:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Nơi có nhiều học giả lĩnh vực này nhất: