Quynh Hoa Le

Nhà nghiên cứu Hồ sơ 6/10

Đại học Kinh tế TP.HCM (UEH) · Quản trị kinh doanh

11 công bố · 93 trích dẫn · h-index 6

Thông tin

🏛️Nơi công tác: Đại học Kinh tế TP.HCM (UEH)
🔬Lĩnh vực: Quản trị kinh doanh
🆔ORCID: 0000-0002-8897-1615
✍️Hồ sơ chưa đầy đủ — bổ sung thông tin

Chỉ số h-index 6 xếp học giả này vào lĩnh vực Quản trị kinh doanh, thuộc nhóm 25% dẫn đầu trong 2.078 hồ sơ cùng lĩnh vực của danh bạ này.

Công bố tiêu biểu

Customer brand co-creation on social media: a systematic review32 trích dẫn
Marketing Intelligence & Planning · 2022 · DOI

Branding in higher education: a bibliometric analysis and research agenda13 trích dẫn
Journal of Marketing for HIGHER EDUCATION · 2023 · DOI

Promoting university brand through student co-creation behaviors: the role of online brand posts11 trích dẫn
Journal of Trade Science · 2024 · DOI

Brand posts and brand co-creation in higher education communities: a social communication process theory10 trích dẫn
Journal of Marketing for HIGHER EDUCATION · 2023 · DOI

A self-regulatory adapting mechanism to changing work setting: Roles of playful work design and ambidexterity9 trích dẫn
Current Research in Behavioral Sciences · 2024 · DOI

Effects of EVFTA on Vietnam’s apparel exports: An application of WITS-SMART simulation model6 trích dẫn
Journal of Asian Business and Economic Studies · 2018 · DOI

Empowering Service Employees in the Uncertain Era: Adaptive Mechanisms for Service Ambidexterity and Performance5 trích dẫn
Services Marketing Quarterly · 2025 · DOI

“Don’t judge a book by its cover”: enhancing perceived quality and purchase intention of ugly food via retailers’ strategies3 trích dẫn
British Food Journal · 2025 · DOI

Factors Affecting Youth Entrepreneurial Intention and Suggestions for Policymaking: The Case of Vinh Long Province2 trích dẫn
WORLD SCIENTIFIC eBooks · 2021 · DOI

Implementing Eco-Friendly Export Business Strategy Towards Sustaining Supply Chain Coordination and Competitive Advantage: Evidence from Vietnam’s Seafood Processing Firms2 trích dẫn
Approaches to global sustainability, markets, and governance · 2022 · DOI

Về lĩnh vực Quản trị kinh doanh

2.078học giả

21.569công bố

251.933trích dẫn

3.1h-index trung bình

Hướng nghiên cứu phổ biến trong lĩnh vực:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Nơi có nhiều học giả lĩnh vực này nhất: