Thong Minh Phan

Nhà nghiên cứu Hồ sơ 6/10

Đại học Kinh tế TP.HCM (UEH) · Quản trị kinh doanh

7 công bố · 8 trích dẫn · h-index 1

Thông tin

🏛️Nơi công tác: Đại học Kinh tế TP.HCM (UEH)
🔬Lĩnh vực: Quản trị kinh doanh
🆔ORCID: 0000-0001-8810-5971
✍️Hồ sơ chưa đầy đủ — bổ sung thông tin

Công bố tiêu biểu

Evaluating the efficacy of AI-Generated advertising: A cross-national analysis of customer responses on brand perceptions and customer engagement with evidence from Vietnam and Australia6 trích dẫn
Journal of Global Scholars of Marketing Science · 2026 · DOI

Exploring Consumer Sharing and Brand Advocacy in Computer-Generated Imagery (CGI) Video Advertising: A Cross-Cultural Study of Vietnam and Australia1 trích dẫn
Journal of International Consumer Marketing · 2025 · DOI

Blockchain-enabled green traceability for sustainable organic food: Impacts on trust, value co-creation and willingness to pay a premium1 trích dẫn
Green Technologies and Sustainability · 2026 · DOI

How can sponsored content by influencers affect users purchase intention Findings from a scenario-based survey approach
International Journal of Electronic Marketing and Retailing · 2025 · DOI

From transparency to identity: how blockchain-enabled signals shape symbolic meanings and willingness to pay a premium in sustainable fashion
Journal of Asia Business Studies · 2026 · DOI

From ethical algorithms to sustainable actions: Responsible AI recommendation signals in green consumer decision-making
Asian Journal of Business Ethics · 2026 · DOI

Harnessing AI for CSR Communication: Leveraging Credibility and Social Presence to Drive Responsible Consumption
Business Strategy & Development · 2026 · DOI

Về lĩnh vực Quản trị kinh doanh

2.078học giả

21.569công bố

251.933trích dẫn

3.1h-index trung bình

Hướng nghiên cứu phổ biến trong lĩnh vực:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Nơi có nhiều học giả lĩnh vực này nhất: